Production time
One to three weeks per area for a classic study. If you evaluate 30 locations, that's six months of prospecting.
Vertical · Franchise
The Local Market Study,
delivered in minutes,
instead of weeks.
Map Analytix Franchise vertical qualifies a location, a candidate area or an entire network: isochrone catchment, demographics, purchasing power, local competition, traffic, commercial real estate. For franchisors, network heads, franchise candidates, business development advisors.
The challenge
An outsourced LMS is slow, expensive, and not comparable from one area to another.
Cost per study
Thousands of euros per file from a specialised firm. Unusable at the scale of an active network development.
Heterogeneous methods
Two firms produce two different studies on the same area. No way to compare 10 locations handled by different providers.
The promise
A structured, exploitable, comparable LMS deliverable.
You enter an address or draw an area, Map Analytix computes the isochrone, cross-references INSEE, Sirene, land data, and delivers a Local Market Study branded to your design, comparable across areas, editable like a Google Doc.
Catchment area
Drive / walk isochrone, parametrable from 5 to 30 minutes.
Demographics
Population, households, age structure, income, socio-pro.
Purchasing power
Median income, estimated spending per category.
Local competition
Competing establishments by SIRET, distance, age.
Flows and traffic
Residential density, traffic-generating amenities.
Commercial real estate
Availability, price/m², transaction dynamics.
Local players
Commercial fabric, services, public amenities.
Network mesh
Your existing locations, cannibalisation, white zones.
Concrete use cases
For whom, and how.
Network head in expansion
Qualify 50 candidate locations internally in one day. Pre-select 5 to 10 high-potential areas for field visit. Reduce dependency on external firms in early phases.
Franchise candidate
Receive a Local Market Study branded by the franchisor, objectively qualify the proposed area, negotiate informed on comparable indicators.
Network development director
Map the white zones of your network, identify implantation opportunities, prioritise land negotiations on high-return areas.
Business development advisor
Multiply the number of files handled per month. Produce LMS in hours instead of days. Improve margin on services through time saved.
Frequently asked questions
Franchise vertical: what we get asked.
What is a Local Market Study with Map Analytix?
It is the flagship deliverable of the Franchise vertical: it qualifies a candidate location by crossing isochrone catchment, demographics, economic dynamics, competition, traffic and commercial habits. Delivered in minutes instead of weeks.
Can Map Analytix evaluate a location against my existing points of sale?
Yes. You load your network (addresses or SIRET), Map Analytix overlays your existing mesh on the candidate area, computes potential cannibalisation, identifies white zones and zones of competitive tension.
Is the LMS report brandable to my franchise's design?
Yes. The built-in editor adapts each report to your brand: logo, colours, sections, annexes.
Which data feeds the Franchise vertical?
INSEE (Census, Filocom, Sirene), DGFiP (DVF), open data, IGN, trade registers. Structured and cross-referenced in automated pipelines.
Does it replace a network development manager?
No. Map Analytix equips your developer: it qualifies 10x more zones upstream and frees time for field visits and negotiation.
Get started
Personalised demo on your network or your target area.
Pick an address, a department, a perimeter. We show you live how Map Analytix produces a complete, branded LMS. 30 minutes, online.